When we first started working with this client all of their traffic was coming from direct outreach.
Their sales team was doing all the heavy lifting and almost 100% of leads we’re coming from outbound.
Our goal was to increase organic leads and now about 50% of their leads come from organic.
Below documents how we did this.
Strategy
Our strategy to do SEO for SaaS is super simple, find bottom of funnel keywords that are related to the product.
From working with all our clients we’ve found the best performing types are:
- x vs y software
- x alternative software
- how to x software
- best x for y software
All of these keywords have search intent that is related to software purchasing and the person who is searching these keywords is in the mind space for software discovery.
Our client had built a software that integrated with popular companies like Foundation Software, Sage Software, and Viewpoint Vista.
So our strategy was to focus on keywords that they integrated with.
This allowed us to grow very quickly because there was so much longtail keyword volume that wasn’t very competitive.
Execution
We wrote and published 100 articles per month for the client.
To do this we took our target keywords and scraped what was ranking on page one currently.
We then wrote the first draft of the article based on this.
A human then edits each article and published.
We then used submit the sitemap and set up our autoindexing software we created to help speed up the indexing process.
Finally we helped them set up call to actions on the pages to sign up for the software and created a conversion to track which pages are actually making signups.
The next step is then analyze the data to understand what content type is most likely to create signups.
We found for this client “how to x software” was the best performing, so we focused on this content type.
By doing all this we can create a organic traffic flywheel that actually creates signups.