When we first started working with this client they had an organic content strategy that wasn’t making signups.
So we focused on identifying keywords that had buyer ready search intent.
Since starting with them we’ve grown organic traffic by 4x in 90 days.
The screenshot below shows the organic traffic growth of the content we created for them and this case study documents how we accomplished this.
Strategy
Our strategy to do SEO for SaaS is super simple, find bottom of funnel keywords that are related to the product.
The best performing keyword templates are:
- x vs y software
- x alternative software
- how to x software
- best x for y software
All of these keywords have search intent that is related to a software purchasing decision and the person who searches these keywords is in a mind space that is open to software discovery.
Our client offered account services for business, so we found keywords like:
- how to x accounting software
- x vs y accounting software
- x alternative accounting software
- best accounting software for x business
By focusing on these keywords we identified people who we’re looking for account software solutions.
Execution
We wrote and published 100 articles per month for the client.
To do this we took our target keywords and scraped what was ranking on page one currently.
We then wrote a first draft for each article based on this data.
Next each articles was human edited and published to their site.
The AI is great at writing to make something rank, the human is great at actually getting someone to read the content.
We then submitted the sitemap and set up our proprietary autoindexing software to help speed up the indexing process.
Finally we helped them optimize the pages by creating call to actions strategically placed throughout the posts.
Once these pages we’re live and getting traffic, we then created a dashboard to analyze what pages actually making signups.
We found that “x vs y accounting software” we’re performing best keywords, so we focused all our efforts there.
By doing this we created and organic traffic flywheel that makes free signups for them.